- Formulating Sales & Marketing plan of the company including Direct Retail Sales, Institutional Sales and Channel Partner Sales
- Meeting or exceeding Revenue, Profit and other KPIs as per agreed plan
- Building strong Business Channel Partner network and nurturing them
- Building high performance sales team pan India
- Defining and implementing robust sales processes and efficient reporting mechanism
- Overseeing the planning, development and execution of marketing and advertising initiatives with greater focus on Digital Marketing
- Performing market research and formulating a marketing plan.
- Formulating and managing the pricing, distribution, promotion and selling of all the products on offer.
- Event Management/Arrangement